Privacy Policy


The Gypsy Lab Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from TheGypsyLab.com (“Site”).

What cookies do we use and why?
Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work.
We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:
Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).
Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.
We are dedicated to user experience and we use tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:
First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our websites and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.
Third party analytics cookies - We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how opt out of Google Analytics, see below.
Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third party services place cookies that are also used for things like behavioral advertising, analytics, and/or market research.
Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising here https://www.networkadvertising.org/understanding-online-advertising/
How long will cookies remain on my computer or mobile device?
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.
How to control cookies?
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.
1. Personal Information We Collect
Device Information.
When you visit the “Site”, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the “Site”, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the “Site”, and information about how you interact with the “Site.”
We collect Device Information using the following technologies:
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages,
and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Order Information.
When you make a purchase or attempt to make a purchase through the “Site”, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).
2. How We Use Your Personal Information
We rely on a number of legal bases to collect, use, and share your information, including:
-as needed to provide our services, such as when we use your information to fulfill your order, to provide customer support or to settle disputes.
-when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for our mailing list;
-if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and
-as necessary for the purpose of our legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as 1) providing and improving our services. We use your information to provide the services you requested and in our legitimate interest to improve our services; and we use your information as necessary to comply with our obligations under the Shopify Policy and Terms of Use.
3. Information Sharing and Disclosure
We share your personal information for very limited reasons and in limited circumstances, as follows:
Service providers. We engage certain trusted third parties to perform functions and provide services to our “Site”, such as delivery companies. We will share your personal information with these third parties, to the extent necessary to perform these services.
Shopify.
We use Shopify to power our online store.
You can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy
Google Analytics.
We use Google Analytics to help us understand how our customers use the Site.
You can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout.
Facebook Connect
We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform- https://www.facebook.com/policy.php
Pintrest
We use Pinterest to allow visitors to our website to interact with and share content via Pinterest’s social media platform. https://policy.pinterest.com/en/privacy-policy
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the
Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Business transfers.
If we sell or merge our business, we may disclose your information as part of that transaction, only to the extent permitted by law.
Compliance with laws.
We may collect, use, retain, and share your information if we have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce our agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of our customers, or others.
4. Data Retention
We retain your personal information only for as long as necessary to provide you with our services and as described in our Privacy Policy. We may also be required to retain this information to comply with our legal and regulatory obligations, to resolve disputes, and to enforce our agreements. We generally keep your data for the following time period: 4 years.
5. Transfers of Personal Information Outside the EU
We may store and process your information through third-party hosting services in the US and other jurisdictions. As a result, we may transfer your personal information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. If we are deemed to transfer information about you outside of the EU, we rely on Privacy Shield as the legal basis for the transfer, as Google Cloud is Privacy Shield certified.
6. Your Rights
If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. We describe these rights below:
Access.
You may have the right to access and receive a copy of the personal information we hold about you by contacting us using the contact information below (Contact Us).
Change, restrict, delete.
You may also have rights to change, restrict our use of, or delete your personal information. We will generally delete your personal information upon request.
Object.
You can object to (i) our processing of some of your information based on our legitimate interests and (ii) receiving marketing messages from us after providing your express consent to receive them. In such cases, we will delete your personal information unless we have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.
Complain.
If you reside in the EU and wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.
7. Contact Us
If you have any questions or concerns, you may contact us at
info@thegypsylab.com
Alternately, you may mail us at:
The Gypsy Lab, Corp Klosterstrasse 73, Suite 123 40211 Düsseldorf Germany
8. Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Updated October 23rd, 2018


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